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© 2020 by Sophie Pettit

About Me

Nice to meet you

I am a British lifestyle journalist with more than a decade of experience working in public relations and journalism in the UK, Hong Kong, and the Netherlands. I have enjoyed senior editorial roles at both business and consumer publications and have gained valuable experience working with international teams to create content for a wide variety of audiences. 

I was formerly the Copy Editor of HR Magazine, a trade publication in Hong Kong, before becoming Editor in Chief of Localiiz, one of the city's leading lifestyle websites. While heading up the editorial team there, I was responsible for creating original and compelling content on a variety of lifestyle topics including food and drink, art and culture, health and wellness, family, travel, and local news. I also spearheaded a 360-degree branding project and designed and launched a bi-monthly lifestyle magazine in Hong Kong. 

After relocating to the Netherlands in 2019, I became the Managing Editor of Expatica, the largest website for English-speaking expatriates living in Europe. In addition to this role, I embarked on a career as a freelance writer for various travel and lifestyle publications including Time Out Hong Kong, Discovery (for Cathay Pacific), and Culture Trip. You can view samples of my published work in my Portfolio.

A publicist turned journalist 

In addition to having extensive experience in both print and online media, I also have valuable insight into the field of public relations. After graduating from university in the UK, I worked at several leading PR agencies and represented clients in the education, technology, finance, hospitality, and food and drink sectors. This experience provided me with a deep knowledge of commercial content and its role in supporting larger media production.


In this respect, I am blessed with the ability to perceive the world of media from two perspectives – one of a journalist in search of a compelling story, and the other of a publicist in pursuit of quality coverage. So whether you are looking for an experienced copywriter who can promote your company and get it the attention it deserves, or a savvy journalist who knows how to spin a great story for a target audience, I can deliver.


If you would like to know more about my experience in PR and journalism, please explore my Portfolio and Blog.

I look forward to hearing from you,


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