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– About –

Sophie Pettit_edited_edited_edited.jpg

Hi there, thanks for stopping by. Let me introduce myself...

I'm a British journalist with more than a decade of experience creating content for print and online publications in the UK, Hong Kong, and the Netherlands. 

During this time, I have written about an extensive range of topics including art and culture, health and wellness, food and drink, travel and conservation, cultural integration, family and relationships, human resources, and local news.


My articles have been published in a plethora of consumer and trade publications including Time Out, Discovery, Expatica, Localiiz, Culture Trip, Hebe Jebes, and HR Magazine. I have experience in writing all forms of content, ranging from in-depth features and informative guides to celebrity interviews, website copy, EDMs, and social media posts.


Throughout my career, I have enjoyed several senior editorial positions, managing both in-house and remote teams to create highly engaging, original content for multiple platforms and audiences. This includes my role as Editor in Chief at Lozaliiz, Managing Editor at Expatica, and Head of Content at International Citizens Group.

Some of my biggest career achievements include creating and launching new websites and magazines, spearheading 360-degree rebranding projects, and developing editorial and social media strategies that successfully boost traffic, user engagement, and brand awareness.

Along the way, I have enjoyed building an extensive network of freelance writers and editors across the world.

If you would like to know more about what I do, feel free to explore my published work and projects or send me a message.

Thank you,


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