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– About –

Sophie Pettit_edited_edited_edited.jpg

Hi there, thanks for stopping by. Let me introduce myself...

I'm a British editor and journalist with a decade of experience working for print and online media in the UK, Hong Kong, and the Netherlands. 
 

During this time, I have written about a broad range of topics including food and drink, art and culture, health and wellness, style and beauty, travel and conservation, cultural integration, family and relationships, human resources, and local news.

 

My articles have been published in a variety of lifestyle, travel, and trade publications including Time Out, Discovery, Expatica, Localiiz, Culture Trip, Hebe Jebes, and HR Magazine. I have written all forms of copy, from in-depth features and informative guides to celebrity interviews, website copy, EDMs, and social media posts.

 

Throughout my career, I have enjoyed several senior editorial roles, leading both in-house and remote teams to create highly-engaging, original content for multiple platforms and audiences. This includes my role as editor-in-chief of Lozaliiz, one of Hong Kong's biggest lifestyle websites.

Some of my greatest achievements include producing and launching new websites and magazines, leading 360-degree branding projects, developing new editorial and social media strategies, increasing organic traffic by as much as 300%, and doubling social media followers, Along the way, I have also enjoyed building an extensive network of freelance writers and editors across the globe.

If you would like to know more about what I do, feel free to check out my published work and projects or drop me a line.

Thank you!

Sophie

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