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– Projects –

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Creating new country websites for Expatica

Managing the expansion of Expatica into new countries in order to provide the English-speaking community with essential information about living and working abroad.

Austria  /  Qatar  /  Saudi Arabia  /  UAE

  • Creating a detailed timeline and budget for each expansion to include all costs associated with website development, photography, freelance writers, and editors 

  • Sourcing and onboarding new freelancer writers from around the world prior to each expansion 

  • Planning, commissioning, and editing all content produced for the new websites on a WordPress CMS

  • Writing a variety of lifestyle guides for each new website covering topics such as food and drink, art and culture, and things to do

  • Sourcing and editing all photography for use across each new country website

  • Optimizing the websites to enable the best possible Google ranking and monthly organic traffic

  • Coordinating with the sales and affiliate marketing department to identify editorial sponsorship opportunities for existing and potential new clients for each new website 

  • Assisting with the marketing of each website to international audiences including drafting press releases and social media posts, and helping to develop email distribution lists


View my Portfolio to see examples of my published articles on Expatica

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Leading a 360-degree rebranding project for Localiiz 

Recruiting a graphic designer and working with them to rebrand Localiiz in line with the publication's mission and identity.

  • Designing a new company logo, website design, and colour palette to create a refreshing look and feel for the brand and publication

  • Designing a new MailChimp EDM template design for weekly distribution to more than 50K subscribers 

  • Producing and launching a new Localiiz print magazine for distribution at hundreds of locations throughout Hong Kong including bars, restaurants, spas, gyms, and residential buildings


Click here to read more about this project


Producing and launching a print magazine for Localiiz 

Planning, producing, and launching a new bi-monthly magazine for Localiiz for distribution in hundreds of locations across Hong Kong. 

  • Recruiting a graphic designer and working together to create a modern look and feel for the magazine in line with the website's new branding

  • Creating a flat plan for each new magazine issue in order to plan the content and layout including sponsored content and advertising

  • Commissioning and editing all content produced for each issue and managing the editorial team in order to meet copy and print deadlines

  • Sourcing all photography for use in each magazine issue 

  • Assisting the marketing team with the development of a list of distribution points for the magazine in Hong Kong

  • Drafting social media posts to promote the publication of each new magazine issue on Facebook, Instagram, Twitter, and LinkedIn

View my Portfolio to see issues of the magazine 

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Creating a social media strategy for Localiiz 

Creating and implementing a social media strategy to promote Localiiz content across all social media platforms including Facebook, Instagram, Twitter, and LinkedIn.

  • Creating a daily social media calendar based on research showing the most effective times to post content throughout the day 

  • Managing and monitoring the Localiiz Facebook page and Expat Hong Kong Facebook group page to ensure strong engagement with followers and provide useful information where necessary 

  • Building an ever-growing network of 9K Instagram followers by creating weekly Instagram themes and increasing user engagement by sharing and promoting posts from followers

  • Creating Instagram Stories while attending events, tastings, and launches around the city on a daily basis

  • Increasing Twitter followers to 12.5K by creating a steady flow of competitions and giveaways including tickets to theatre productions, sporting events, music gigs, and all-inclusive holidays

Click here to see examples of my social media work

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