Localiiz Hong Kong Social Media and Marketing Strategies

Updated: May 6

A large part of my role as editor in chief of Localiiz was implementing a social media strategy to promote content across all platforms including Facebook, Instagram, and Twitter. This involved creating a social media calendar and posting a variety of content on a daily basis as well as creating live Instagram Stories during events around the city. Part of the marketing strategy involved creating a weekly EDM for more than 50K subscribers.

Managing the Localiiz Facebook page and

Expat Hong Kong Facebook group

Building a network of 9K Instagram followers

Creating weekly Instagram Stories for 9K followers

Tweeting daily to 12.7K followers

Sending weekly EDMs to around 50K subscribers


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© 2020 by Sophie Pettit

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