Managing the national Break the Habit campaign, working with BBC TV presenters Kate Humble and Chris Packham to encourage the British public to switch to organic milk as part of their daily routine. Securing national media coverage including a live television guest appearance for Kate on the British daytime talkshow The Wright Stuff, and a national radio day in London where she was interviewed by several broadcast media.
National Radio Day in London
The Wright Stuff
(me with Matthew Wright and Kate Humble)
Launching the Fridgehenge Project where we created stonehenge from recycled fridges to promote organic farming and the natural goodness of milk, securing regional coverage.